The PDF file below goes through the report page by page showing how it can help you target your donors for cultivation, reactivation, major gift, legacy giving and monthly giving programs.
It also shows how you can use this report to create donor acquisition budgets and monitor the success of your appeals. It shows how you can monitor your donor attrition and acquisition so as to ensure that your donor file and revenue streams continue to grow.
This report also helps you by providing a segmentation of your database, allowing you to target specific donor categories. By using the segmentation tables in our report one of our clients saw a 5.5% return on a single mailing by targeting donors who had not given in over 19 months.
